Moochie x Butterbear CSR: Sharing Love with the Home for Disabled Animals Foundation
Neoy Joins the Donation of Food and Essential Supplies to Improve the Quality of Life of Disabled Animals
In an era when pet care is no longer solely about love but also about social responsibility, Moochie x Butterbear continues its commitment to corporate social responsibility (CSR).
On this occasion, “Neoy” (Butterbear) represented the brand in delivering essential supplies and heartfelt encouragement to the Home for Handicapped Animals Foundation.
This initiative reflects Moochie’s belief that “Every meal heals the heart and brings happiness at every moment.”
Why Moochie Prioritizes CSR Initiatives for Disabled Animals
Under the concept of Pet Humanization, pets are not merely animals—they are beloved members of the family.
However, many animals remain abandoned, injured, or living with disabilities and require continuous care and long-term support.
As a functional pet food brand and a premium cat food brand in Thailand, Moochie believes that caring for animals should not end with product distribution. The brand is committed to playing an active role in improving the quality of life of animals within society.
Details of This Donation Initiative
During this CSR activity, Moochie and Neoy donated:
- Digestive health formulas designed to support gut balance
- Gentle formulas suitable for sensitive digestive systems
- A special edition Moochie x Butterbear Box Set, delivering both nutrition and smiles
- Essential supplies for disabled animals
The donated food focused on formulas that are easy to digest and supportive of gut health, as many disabled animals have sensitive digestive systems and require appropriate long-term nutrition.
About the Home for Handicapped Animals Foundation
The Home for Handicapped Animals Foundation is an organization dedicated to caring for disabled, injured, and abandoned animals. The foundation provides shelter, medical treatment, and, in some cases, lifelong care.
Many animals under its care require:
- Specialized diets
- Ongoing medical treatment
- Close daily supervision
Nutritional support is therefore one of the key factors in helping to reduce the foundation’s financial burden and improve the overall quality of life of these animals.
Moochie x Butterbear: More Than Just a Pet Food Brand
The Moochie x Butterbear campaign does not focus solely on brand communication. It aims to foster community engagement, encouraging pet lovers to participate in meaningful social initiatives.
Key Highlights of This CSR Activity
- Supporting the concept of Gut-First Nutrition, even for animals requiring special care
- Strengthening the emotional bond between the brand and society
- Expanding engagement among a new generation of socially responsible pet owners
- Reinforcing Moochie’s image as a Thai premium pet food brand that cares beyond product sales
Because Every Meal Is Love — and Love Should Not Be Limited to Our Homes
Moochie believes that good gut health is the foundation of a strong and healthy life, whether for pets in loving homes or disabled animals waiting for care.
Choosing high-quality nutrition is not only about caring for our own pets; it is also about helping create better opportunities for many animals in need.
Where to Support and Purchase Moochie Products
Moochie products are available at leading pet shops nationwide You can also purchase online via:
- Shopee: https://www.shopee.co.th/moochiepetfood
- Lazada: https://www.lazada.co.th/shop/moochiepetfood
- LINE Official Account: @moochie
